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- How Effective Are Your Press Releases in Getting You Press? By:-Marsha Friedman
The media aren't fond of sales pitches for your company, but if your expertise on a topic can help lend clarity or focus to an existing news story, your company has the chance to be cast as the area expert, prompting potential customers to seek you out when they are in need of your related product or service.
- How to Use TV & Radio Interviews to Drive Traffic to Your Web Site By:-Marsha Friedman
The end result is that you deliver sales leads directly to your website which may be your online point of sale. And, you did it without buying an ad, and without offending the news media. In fact, if you were truly informative, energetic and entertaining, the media will view you as a resource, and may ask you back periodically.
- DO You Make An Impression with a Banner Stand Display? By:-Adriana Noton
Everyone wants their business to get noticed. When doing a trade show or working a convention, it can be difficult to catch the eye of passersby unless there is something about the display that truly stands out. A banner stand display can bring your product to the forefront and literally put your product out there for everyone to see.
- How Can Businesses Increase Their Revenues While Spending Less? By:-Marsha Friedman
PR is the best way to leverage the Internet. It is the only marketing tactic that combines the power of print, both offline and online, with one stroke. A single article in traditional print publications can also appear in their online publications and then can be republished and redistributed by numerous others on social networks.
- How Do You Plan For the Unexpected? Why Crisis PR Can Save a Company By:-Marsha Friedman
Crisis public relations is more than just the practice of damage control. In fact, it is one part prevention and one part containment, aimed at curtailing or even eliminating the damage from a public relations crisis. The problem with most companies is that they don't typically see crisis PR as a proactive measure, and they simply react when a crisis strikes.
- The Dark Side Of PR By:-Gemma Carey
There was a brilliant story in the news a few days ago regarding a 'Jedi' in Bangor, Wales, who was asked by staff in his local Tesco store to either remove his hood or leave the store. He claimed that the hood was part of his religion and as such they were persecuting him.
- How Do You Know Which Medium Is Right For Your Message? By:-Marsha Friedman
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100. Per day. So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle?
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